“We like simplicity. Design is a tool to express the intangibles. We strive to make our works as easy to understand as possible. Do note that simplicity doesn’t mean minimal. We believe if we need to explain our design, the design is a failure.”
When and where were you born?
Where do you currently live and work?
My name is Edwin Tan and I’m the creative director of Bravo – a studio that specializes in branding. I live and work in Singapore.
How long have you been practicing your craft?
11 years total. The first 5 years I was working in Asylum under the guidance of Chris Lee. In 2010 I started Bravo.
What inspires you?
In Bravo, the bulk of our work is creating brands for new businesses. Our clients are pretty diverse, so no two projects are ever the same. This meant that we have to do intensive research before embarking on any project. For example, if we are designing a French restaurant, we need to first find out about the traditions of French restaurants, the cuisine, the French culture and history, the typography style, etc, in order to design a believable brand. But designing just based on facts often produce predictable results. We believe in order to create a unique brand, you need to combine the facts with chemical X. This chemical X could be an interesting back story, something random, or even something irrelevant. This fusion of concepts is what excites us and inspires us. You never know what you gonna get.
How would you describe your style /approach?
We like simplicity. Design is a tool to express the intangibles. We strive to make our works as easy to understand as possible. Do note that simplicity doesn’t mean minimal. We believe if we need to explain our design, the design is a failure.
What has been a defining moment in your career?
The first time we were featured on a website that we followed; the first time we appeared in a design book by our favourite publisher; the first time a magazine we subscribed to wrote about us. These are some goals we set for ourselves that became reality and they remind us why we do what we do.
What are your future plans?
I just learned about this thing called “creative destruction” and it got me thinking quite a bit about the future plans of Bravo. Creative destruction is a process through which something new brings about the demise of whatever existed before it. In Bravo’s case, I would like to make myself redundant so as to introduce a new creative voice and ensure that Bravo remains relevant and exciting.
Can you leave us with some parting words or advice?
Everything is a remix.
All images copyright Edwin Tan/Bravo Studio. All rights reserved.