“Mistakes are a huge part of my work; manipulating those mistakes, knowing how to take advantage of the media and always stepping forward in a new direction is what I strive for.”
When and where were you born?
October 5, 1987
Huntington Beach, California
Where do you currently live and work?
I currently live two and a half blocks away from Lake Merritt in Oakland, California. I more often than not work from home but I frequently commute into San Francisco to teach and for other freelance work, as well.
How long have you been practicing your craft?
Including my college education; eleven years. Six professional…but I have been passionate about drawing (and coloring) since I was young.
What inspires you?
Documentaries, museums, but mostly being outdoors. Nature has an incredible way of just reigniting my drive and motivation. Living by Lake Merritt in Oakland, as well, has really reminded me of what a community can feel like. I love the diversity and overall lifestyle that people in this neighborhood strive for.
How would you describe your style /approach?
I tend to call myself a fashion illustrator because it’s really a mentality and perspective in terms of how you work. So many people don’t understand what it is – but being a fashion illustrator is about expressing what you see in an experimental, simplistic and exciting way. It’s understanding the masters and the history. It’s describing fabric, capturing movement, and taking risks. Mistakes are a huge part of my work; manipulating those mistakes, knowing how to take advantage of the media and always stepping forward in a new direction is what I strive for.
I like to think that my work is a bit more open and raw than others in terms of my process. I often leave my mistakes and accidents in the final product as I end up liking them in the end.
What has been a defining moment in your career?
Working with the Visual Director of Saks Fifth Avenue in San Francisco and getting to have some of my largest fashion illustrations displayed in the windows in Union Square was very gratifying and exciting for me. In general though, live drawing at events has proven to be my most exhilarating, fast-paced and best networking type of work yet.
What are your future plans?
I’d like to aim towards working with fashion magazines and getting some editorial work, but I always look forward to new connections and new types of collaborations. I’m open-minded, and one of my favorite parts about my career is that I have never been able to guess as to where it will take me.
Can you leave us with some parting words or advice?
Work through your creative ruts; even if it’s work you end up hating! I think drawing every single day has been one of the most important exercises for me as an artist – creating something each day that I can save or post or just throw in a drawer to look back on later. If you get really stuck, nature and/or a beer usually helps.
All images copyright Briana Kranz. All rights reserved.