“I try to make content that I would like. I think my approach employs the DIY aesthetics that I found inspiring as a kid, and I try to keep it fresh and original. I put a lot of care, thought, and detail into everything I release so I hope that helps it stand out from the rest.”
When and where were you born?
I was born in Toronto, Ontario, Canada, in the late 1980’s.
Where do you currently live and work?
I travel from city to city sometimes but I’m primarily located in Toronto still. I have a small creative agency/animation studio here called The Joren Cull Company. I work as the creative director for it. We do a lot of animated content for ads, music videos and youtube.
How long have you been practicing your craft?
I’ve been in business for about 8 years now, but I have been making art for as long as I can remember. That’s probably the same with most creative people I guess, haha.
What inspires you?
Originally what I drew the most inspiration from growing up was shows like South Park, Beavis and Butthead, and the Simpsons, creator driven content. Especially South Park, it made me feel like I could make a show myself and it was possible, which everything else up until that point didn’t really make me feel was totally realistic. Music inspired me a lot too growing up.
These days I’m still inspired by music, I don’t have that much time to watch TV anymore. I also find inspiration by going on long walks, and riding the elliptical at the gym whenever I can. I think my driving force to create stuff would probably be existential fear, when I’m stressed about a project all “that stuff” is less immediate, so I try to load on the work. Hope that doesn’t sound too pretentious or anything, but I think it applies to many people and their jobs probably.
How would you describe your style/approach?
I try to make content that I would like. I think my approach employs the DIY aesthetics that I found inspiring as a kid, and I try to keep it fresh and original. I put a lot of care, thought, and detail into everything I release so I hope that helps it stand out from the rest. I like to mostly let me work speak for itself though so give some of our videos a watch and make your own decision!
What has been a defining moment in your career?
So far there have been two defining moments. The first was when the Baby Boomer video I made went viral (https://youtu.be/SkQS_W-5tyA). That opened a lot of doors for me and started everything going to the direction it is today. It got to the top of reddit and some famous people blogged it and stuff. It was really exciting at the time, but overwhelming too.
The second moment was the release of the “A Brief History of Goth” video we made for Pitchfork. It ended up being their most viewed video they’ve ever posted, it got like 5 million views I think in total, and also spawned the series we made together for a year. It won a people’s choice Webby Award for best animation, which was the most exciting part for me. We were up against studios like Disney, Pokemon, ect. in that category so I was thrilled our small agency beat them. There’s been a lot of great moments since then but only because of those two things happening.
What are your future plans?
Well we currently wrapped a pilot and a fun short film. We’re trying to shop the pilot around right now to networks. Fingers crossed that will work out! I’ve got another pilot as well as some books in the works too. We’ll see what happens. My goal is to get our show picked up. Besides that, ad work, and illustration commissions.
Can you leave us with some parting words or advice?
Hmm.. I guess I always try to tell people not to do jobs for free. Oh! Also to be persistent and not give up. Be kind to others! Stuff like that too. I dunno, I don’t have the answers, no one does.
Where can people learn more about you and purchase your work?
All images copyright Joren Cull.
All rights reserved.