“Do the world the favor and execute your ideas.”
When and where were you born?
Washington D.C., U.S.A.
Where do you currently live and work?
I live in the East Village of New York City and I currently work as the Design Lead at Natural Resources Defense Council.
How long have you been practicing your craft?
What inspires you?
Locally, most of my work is inspired by immigrant neighborhoods. Some that come to mind are Bushwick, Brooklyn, The Mission District, SF, and Union City New Jersey. Internationally, signage and street vernacular in places like Dakar, Senegal, Buenos Aires, Argentina and Mexico City have driven aspects of my work.
How would you describe your style
I’m an unapologetic post-modernist. That means I am fascinated by both modernism as well as artisanal and popular culture aesthetics of communities outside of the realm of modernism. I grew up in the punk community which is a corner stone of the post-modern aesthetic.
What has been a defining moment in your career?
Here are a few: The first time I walked into the punk music venue called City Gardens in Trenton, NJ in 1986. When my first series of typefaces were exhibited in the Smithsonian’s prestigious Cooper-Hewitt Museum. The first class that I ever taught at Maryland Institute College of Art. My residency at California College of the Arts in San Francisco. And most recently, working as Design Lead at Natural Resources Defense Council.
What are your future plans?
Short-term: I am preparing to launch a new typeface called “Dekalb” which will require an extensive promotional campaign which includes social promotion as well as launching a short video that promotes the font.
Long-term: I am a secular buddhist and a daily meditator and plan to continue this infinite expansion of this spiritual practice. I will continue to make art and design ephemera while working my full-time job at NRDC where I will work hard to protect this mother planet.
Can you leave us with some parting words or advice?
If you have had a project that has been gnawing at you, calling for your attention, that is a sign for you to act. Do the world the favor and execute your ideas.
All images copyright Pablo Medina. Portrait photo by Derrick Barreiro. All rights reserved.